Lead Generation.

What every veteran B2B Marketer really wants to know.

For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. 


Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's modern methods and winning strategies in an easy-to-understand way?


In this webinar you will learn:

  • What is a Lead Magnet and how does it compare or contrast to Content Marketing and Lead Nurturing?
  • How has Demand Generation changed over the years, from tele-prospecting to digital marketing, and are we making a mistake by holding onto old-school tactics?
  • How do we reach our audience based on today's emerging millennial buyer?
  • Where should we invest our marketing dollars and what ROI should we expect?
  • How do we explain this to management who just don't "get it"?


Register now. Even if you can't make it live, register, and we will be sure to send you a copy of the webinar for on-demand playback.

About the Panelists

Jim Domanski

President

Teleconcepts Consulting


Speaker

Karen McNaughton

VP Demand Generation

Stratford Managers


Speaker

Darryl Praill

Protagonist

Virtual Causeway


Moderator

About Virtual Causeway

 

Over 1,000,000 Leads & Counting

We focus on Business-to-Business (B2B) activities specifically related to sales, marketing and market research for the high-tech industry. We understand our customers’ businesses and work with each client to address specific business pain points. By leveraging our industry-specific management expertise, our strong labor pool of highly educated employees, and leading-edge demand center technology, we are uniquely positioned to provide strong returns on investment to industry leading firms in North America.