For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential.
Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's modern methods and winning strategies in an easy-to-understand way?
In this webinar you will learn:
- What is a Lead Magnet and how does it compare or contrast to Content Marketing and Lead Nurturing?
- How has Demand Generation changed over the years, from tele-prospecting to digital marketing, and are we making a mistake by holding onto old-school tactics?
- How do we reach our audience based on today's emerging millennial buyer?
- Where should we invest our marketing dollars and what ROI should we expect?
- How do we explain this to management who just don't "get it"?
Register now. Even if you can't make it live, register, and we will be sure to send you a copy of the webinar for on-demand playback.