Are you missing out? Do you need to assess if Account-Based Marketing (ABM) is the correct B2B marketing strategy to drive sales growth for your company this year?

Maybe you’ve heard the hype around ABM – some companies are enjoying explosive sales. But how do you know if it will work for your company?

In this webinar you will learn the 5 critical requirements that determine ABM success:

• Organizational Fit Requirements
• Marketing Readiness Requirements
• Sales Readiness Requirements
• Technology and Insights Requirements
• Resourcing Requirements

Please join our webinar with featured guest Alisa Groocock, VP and Principal Analyst, Demand and Account-Based Marketing at Forrester. Discover what it takes to target the right people at the right companies and maximize your ROI.

Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is essential to reduce risk and boost revenue. Eliminate the guesswork and register for the webinar specifically designed to help you evaluate ABM strategy.

Gain access to the Forrester Research Brief, "Are You Ready To Deploy Named-Account Marketing?" Discover the readiness assessment categories to help you decide if ABM marketing is right for your company. 

Our gift to webinar registrants.

Rick Endrulat

Alisa Groocock

President

Virtual Causeway

Host/Moderator

 VP, Principal Analyst of Demand and Account-Based Marketing with

Forrester 

Featured Guest

We focus on Business-to-Business (B2B) activities specifically related to sales, marketing and market research for the high-tech industry. We understand our customers’ businesses and work with each client to address specific business pain points. By leveraging our industry-specific management expertise, our strong labor pool of highly educated employees, and leading-edge demand center technology, we are uniquely positioned to provide strong returns on investment to industry leading firms in North America.