Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to reduce risk and boost revenue.

Please join our webinar with featured guest Alisa Groocock VP, Principal Analyst of Demand Generation, and ABM from Forrester SiriusDecisions. Discover how the Forrester SiriusDecisions Demand Spectrum, a groundbreaking B2B methodology, offers a competitive advantage in choosing a strategy, assessing resources, and targeting accurately.

In this webinar you will learn these 4 critical elements:

1. How to align sales and marketing to fuel demand generation and sales growth.
2. How to use the Forrester SiriusDecisions Demand Spectrum model to identify weaknesses that reduce marketing effectiveness.
3. Which of the 4 Marketing Strategies is best for your company:  Demand Marketing, Vertical Marketing, Named-Account Marketing (ABM) or Large-Account Marketing (ABM)
4. How to identify specific investments needed in technology, content resources, tools, and metrics to plan, execute, and track for increased ROI.

In challenging times, don’t miss this webinar opportunity to learn how to reduce risk, and optimize your available resources to drive bottom-line results.

Rick Endrulat

Alisa Groocock

President

Virtual Causeway

Host/Moderator

 VP, Principal Analyst of Demand Generation, and ABM 

Forrester Sirius Decisions 

Featured Guest

We focus on Business-to-Business (B2B) activities specifically related to sales, marketing and market research for the high-tech industry. We understand our customers’ businesses and work with each client to address specific business pain points. By leveraging our industry-specific management expertise, our strong labor pool of highly educated employees, and leading-edge demand center technology, we are uniquely positioned to provide strong returns on investment to industry leading firms in North America.